BTS have announced their second brand partnership of the week. Yes, very soon, fans of the K-pop group will surely be stuffing their Louis Vuitton bags full of McDonald's french fries. Because those are the two brands with which partnerships have been struck. Yes, that's right, BTS are now Louis Vuitton ambassadors.
Artistic Director at the luxury brand, Virgil Abloh, says of the news: "I am delighted BTS are joining Louis Vuitton. I am looking forward to this wonderful partnership which adds a modern chapter to the house, merging luxury and contemporary culture. I can't wait to share all the very exciting projects we are working on".
Yeah, they're already working on projects. BTS won't just be wandering around, casually mentioning how much they like Louis Vuitton stuff. They'll apparently also be inputting their own ideas for products, and wearing outfits styled for them by Abloh himself.
In fact, you may already have seen some of Abloh's work with the band. They all turned up to the Grammy Awards in Louis Vuitton suits last month. Turns out that wasn't just a weird coincidence.
For their part, BTS say of the deal: "Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us".
You might think that's a bit of a brief statement, but remember they didn't actually say anything at all about their new McDonald's meal. Although their label did insist that the band all have "great memories with McDonald's". No word on their memories of Louis Vuitton as yet.