Burger King partner with Diddy

Burger King have signed up Sean 'Diddy' Combs as a "brand ambassador" because it turns out that, despite dubious government research to the contrary, young hip hop fans just aren't eating enough junk food. The partnership will kick off with a Burger King branded DiddyTV channel on YouTube which will also promote the hip hop mogul's new album 'Press Play'. The fast food store will also stage other co-promotions to market the album, as well as using Diddy as a 'strategic consultant'.