Channel 4 have extended their current deal with Sky until the end of 2008, which means the Sky network will continue to carry C4's digital channels E4 and FilmFour. The deal also means Sky will air new channel More 4 when it launches in early 2005. Good news for anyone who likes constant Big Brother and Friends repeats - not so for OC fans which is still off the air until the Autumn: damn you Channel 4.
Confirming the deal, BSkyB's Richard Freudenstein told reporters: "We are pleased to continue our mutually beneficial relationship with Channel 4 and look forward to the launch of the new channel More4 alongside its existing digital TV services E4 and FilmFour."
Rob Woodward of Channel 4 added: "This is a significant deal for Channel 4 and reflects the success of our digital channels E4 and FilmFour. Their availability across the Sky platform has been a key factor in the success of our digital strategy and we believe that continuing to deliver them to Sky's growing customer base is the best way of ensuring their continued growth."