Carphone Warehouse has confirmed it has cut all links with Big Brother, following the mid-series pulling of its sponsorship of the last series of Celeb Big Brother amid the Goody-gate debacle. Channel 4 had hoped the phone seller would resume its sponsorship when the public version of the reality show returned later in the year, but Carphone Warehouse bosses confirmed yesterday that would not happen, though they said they would still advertise during the show, and would work with Channel 4 on other sponsorship projects.
The company said in a statement: "We constantly review our sponsorship relationships and feel that, having suspended the sponsorship during this year's Celebrity Big Brother, now is a good time to look at the partnership again. We have concluded that the huge publicity around the show and our involvement within that means that now is the time for us to look for an alternative".