While ITV continues to dispute that bloke's million pound victory in 'Who Wants to Be a Millionaire?', the TV show's creators Celador are teaming up with radio production company UBC and former ITV CEO Richard Eyre to put in a bid to run a rock radio station in the West Midlands.
Talking about his bid for the new commercial radio licence former Capital executive Eyre told Media Guardian: "This is a rock format that is different to anything else that's out there at the moment. We're confident that it's distinctive and will also deliver a service that will connect with the local community. We're going to offer a different approach to rock music that doesn't just have a play list of the Top 40."
As previously reported competition for the new Birmingham based licence (which has a potential listenership of 2.3 million) is tight – nearly all the major radio players are bidding, and many are proposing a rock format (Emap are pitching a local version of its digital Kerrang! station, GWR of its digital rock channel The Storm and Virgin a local version of its national rock station).
The deadline for applications is 13 May - a decision should be made in September.