EMI's Charisma Records have announced a deal with i-vu, an interactive digital screen provider, which will see Charisma artists promoted via i-vu's network of screens around the country, mainly in hair salons.
The deal means that videos by Charisma signed acts like DJ David Guetta, recent chart botherers Plain White T's and UK-based singer songwriter Tom Baxter will be gracing the walls of hairdressers everywhere, with an additional interactive bit on offer where hairdressers/clients will be able to access further info about each artist, such as tour dates and album releases.
Speaking about the deal, Mark Poston, Charisma's Director said: "Our aim is to make it as easy as possible for consumers to access our artists and music. The powerful interactivity of the i-vu screens really closes the distance between artist and fan and we're very happy to be the first music company to partner with i-vu".
Meanwhile, i-vu CEO Mike Anstey seemed equally pleased with the deal, commenting: "The interactive screens will also allow Charisma Records to break away from traditional music formats as the interactive non-static nature of i-vu's screens gives viewers the ability to choose what music and information they would like view. The combination of new release artists and additional interactive advertising will add significant value to the i-vu channel".