Clear Channel in the US have announced a major ticket offer on the upcoming Backstreet Boys American tour. Fans who buy two reserved seat tickets at any of the band’s Clear Channel ampitheater dates will receive two additional lawn or mezzanine seats for free - no booking charges will be applied.
The deal is presumably funded by AOLMusic.com’s sponsorship of the tour. The promotion might lead some to question if tickets sales for the Backstreet Boys show are expected to be slow, but Clear Channel insiders suggest the deal is more about the music giant looking at ways to reinvigorate the US live sector amid fears the live music bubble is about to burst due to a saturation of the market and ever increasing ticket prices.
The Backstreet Boys promotion follows Clear Channel’s announcement of a new cost cutting lawn seating pricing plan, and the news that music fans with lawn tickets at ampitheater gigs will be able bring food, blankets and chairs into the venue again.
The Backstreet Boys tour runs from 22 Jul to 2 Sep, following the release of new album ‘Never Gone’ on 14 Jun.