Clear Channel's US live music division has struck a deal with Yahoo! Music which will see concerts staged by the former promoted across the latter's websites. The partnership seemingly follows research that shows that 70% of concert goers research which gigs to go to online.
Announcing the deal, Clear Channel Music Group CEO Michael Rapino told reporters: "The internet has become a primary information source for concert fans and that prompted us to shake up traditional concert marketing. Yahoo! Music is the top online music site in North America with unmatched audience reach of up to 25 million unique users per month. So when we wanted to find a place to announce tours and shows, Yahoo! was an easy choice for a marketing partner."