More from the awards desk, and Clear Channel last week won the entertainment category at the 'Interactive Marketing and Advertising Awards 2004' for the 'Download The Dog' campaign they ran to promote their Download festivals. The campaign enabled music fans to download an animated version of the festival's logo, who would pop up from time to time with the latest line up news about the event. The campaign beat off competition from both the film and game sectors to be named the best use of interactive marketing in the entertainments space.
Commenting on the award Clear Channel's VP of marketing Stuart Galbraith, who is also the festival's, told CMU: "This is remarkable testimony to the concept of the festival and the marketing and new media team's growth in our short existence of two years."
The company's Marketing Director, Jenni Cairns, added: "This is a fantastic achievement. CCE is committed to providing a unique and creative marketing resource within the live entertainment market. This is a clear demonstration of our ability to provide a point of difference in the industry."