Last night was a good night for the lovely webby types over at EMI with three of their flagship artists taking key gongs at the good old Digital Music Awards, the fourth annual celebration of the use of the internet by the music industry - voted for by a panel of industry experts and some 500,000 public votes.
Coldplay's website, Coldplay.com, took the People's Choice Award For Best Official Website, while EMI got the gong for Best Digital Marketing Campaign for the online promotional activity that surrounded the release of Coldplay's recent album 'X&Y'. Label mates Gorillaz, the animated music project particularly know for its digital dimension, received the Best Artist and Best Dance Artist awards at the event, while EMI signed Robbie Williams won the Best Digital Promotion Award for activity surrounding the release of his greatest hits.
But EMI didn't win every award. Universal Island signed U2 won Best Single for 'Vertigo', while SonyBMG signed Natasha Bedingfield won Best Use Of Mobile for the broadcasting of a live performance to mobile. The prize for Best Unofficial Site went to fan site Depechemode.tv.
Elsewhere, iTunes was named Best Digital Music Store, while Napster won the Innovation Award for the Napster-To-Go service. LiveGigsOnline.com. won the Best Use Of Broadband prize.