Mar 19, 2007 • 1 min read

Cowell gets finger in talent show drama pie

Simon Cowell's Syco is associate producer on Rock Rivals, an ITV drama from Shed Productions set behind the scenes of a fictional talent show.

In related news, Simon Cowell has gone in with Shed Productions - the makers of Footballers' Wives - on a new drama series set behind the scenes at a fictional TV talent show. The programme, Rock Rivals, will see Cowell's company Syco as associate producer on the project, commissioned by ITV. The drama will apparently focus on two married celebrity judges whose relationship falls apart - cue on and off camera War Of The Roses style feuding.

Shed's Brian Park says: "Rock Rivals has a real buzz to it and promises to be a worthy successor to Footballers' Wives - a blitzy combination of wild characters and pacey plots set against a world of ruthless ambition. We are absolutely thrilled that Simon Cowell is on board as only he can provide that unique insight of what it is like to be at the epicentre of a world-wide phenomenon".

Cowell says: "I am very excited about this show, the idea is brilliant and Shed Productions have a proven track record of making these type of shows very popular - think X Factor meets Dallas".

Sally Haynes, deputy controller of ITV Drama adds: "The ongoing appeal for this type of talent show presents a ripe opportunity for a modern fun drama that transports us backstage into the heady and fabulous extremes of the music business".

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