The organisation charged with encouraging the take up of digital radio around the world has appointed PR firm Connors Communications to run a six-month, international campaign to promote the benefits of digital audio broadcasting to digital radio broadcasters, manufacturers and retailers. The medium is now doing well in the UK, with all the major radio groups broadcasting digitally and sales of digital radio sets enjoying something of a boom since cheaper technology hit the stores last Autumn. This campaign will try to get the medium moving elsewhere round the world.
"Digital radio is at a crossroads,” Annika Nyberg, president of the World DAB Forum, told Media Guardian, “with more and more governments, broadcasters and manufacturers throwing their weight behind legislation, services and products. DAB is emerging as the superior digital radio platform against the alternatives being developed, many of which remain unavailable to consumers. But we are not being complacent: for every country that has the infrastructure, programmes and receivers in place, there are others that need incentivising."