The new DualDisc, which combines CD and DVD technology on one double sided disc, was officially launched yesterday by a consortium made up of the major record labels and 5.1 Entertainment Group. The new format allows consumers to play music in their CD player on one side, and to watch video in their DVD player on the other. Despite concerns raised by some in the technology sector about the compatability and quality of content stored on DualDiscs, a number of music companies are expected to release titles in the format before Christmas.
All the suits were on hand to big up the new technology.
Andrew Lack of Sony BMG told reporters: "DualDisc represents a dramatic expansion of the music entertainment experience. By combining video, surround sound and web connectivity in a single disc, we are presenting our artists with a broader palette to express their creative vision, while at the same time giving consumers what they told us they want - greater value driven by unique content that brings them closer to the artist. We're confident that this ground-breaking new initiative will help to re-energize traditional music retail."
Doug Morris from the Universal Music Group said:"We are delighted to be offering the first in a series of DualDisc titles," stated. "By combining music, video, interactivity and portability in a single disc, DualDisc will add an exciting new dimension to the consumer's musical experience."
Edgar 'Warner Music' Bronfman Jr said: "DualDisc is an exciting new product that's limited only by the artist's imagination. We're confident that the ubiquity of CDs combined with the multimedia experience of DVDs on a single disc provides consumers an entirely new level of musical enjoyment".
EMI America's David Munns said: "Dual Disc opens a new, exciting creative dimension for artists to express themselves and connect with fans. It's an entertainment-packed product and is a big step in our effort to give fans music whenever, however and wherever they want it".