Ms Dynamite has gone all corporate on us, signing a £1 million sponsorship deal with Pepsi, who decided not to renew their one year sponsorship deal with Gareth Gates at the end of last year. However Ms D's people are keen to point out a key theme of the Pepsi deal is a campaign to encourage children from tough backgrounds to break into the music business and become stars of the future. Announcing the deal a Pepsi spokesman told reporters: "Ms Dynamite has had a meteoric rise. She started at the very bottom and has become one of Britain's biggest music sensations." Elsewhere in Dynamite news, it has been reported that the pregnant rapper has turned down the opportunity to work with Dr Dre. Word is she was invited to go to LA to work with Dre on some new material, but she turned him down as she doesn’t want to do any more work until she's had her baby.
Apr 8, 2003
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1 min read
Dynamite signs up with Pepsi
Ms Dynamite has signed a £1 million sponsorship deal with Pepsi, which includes a campaign to encourage children from tough backgrounds into music.