Mobile music news now, and Universal Mobile have done a deal with Eagle Rock which will see the music from the label's classic artists available as ring tones via the Universal Music Group's mobile division.
Confirming the deal, which will include music from the likes of Yes, Deep Purple, Jethro Tull, Nazareth, China Crisis, Heaven 17, Gary Numan and The Stranglers, Head of Licensing at Eagle Rock Entertainment Brian Adams told CMU: "Eagle Rock is extremely pleased to be involved with Universal Music on this project and looks forward to a very long and successful relationship. Ringtones play a very important part in creating revenue in the current climate of the record industry, and we are delighted being in partnership with Universal, who are leaders in this field."
Richard Ganter, VP of Content Marketing at Universal Mobile, added, "We are delighted to be able to offer some of the biggest artists from the Eagle Rock Entertainment catalogue across the breadth and depth of our mobile services with a reach of up to 600 million consumers. We strive to offer the widest possible distribution via mobile channels through such innovative products as ringback tones and realtones where consumers demand instant accessibility to their favourite artists."