HMV will celebrate the fiftieth anniversary of the day Elvis recorded the single 'That's All Right' by making a limited edition (5000 copies only) 10" vinyl version of the track available in its stores and via its website next Monday. Despite being a legendary recording that some see as the starting point of rock 'n' roll, 'That's All Right' has never actually been released as a single in the UK before.
Announcing the promotion HMV's Steve Gallant told CMU: "Given the enduring appeal of Elvis - and the significance of his first recording - we're sure there is going to be enormous demand for this special edition. Our advice, therefore, is to get to the stores early - because once we've sold out, this item will be deleted and there'll be no other way of getting it. From HMV's perspective, this release is also very much part of our heritage. As the country's oldest music retailer - HMV opened for business in 1921 - we're the only one to have sold every Elvis record as they were released in the UK. We should also add that when Elvis's records were first released in the UK - in 1956 - they originally appeared on the HMV label."
If you're really keen HMV plan to give away five copies of the Elvis release to the 'best dressed' Elvis look-alikes who come into their Oxford Street store next Monday. Press info on both the release and that competition from Coalition.
Elsewhere in Elvis news, BMG are releasing that famous 'Elvis: 68 Comeback Special' on special edition DVD next Monday. There is a press screening at Soho's Curzon Cinema on Thursday, followed by a bit of a party and a screening of the Euro 2004 semi final. More info on that from Noble PR.