Aug 3, 2005 • 1 min read

EMAP nab Virgin Radio man for new commercial creative post

EMAP's radio division has hired Virgin Radio station manager Steve Taylor as Creative Commercial Director, a role focused on non-traditional revenue streams.

More movement within the old radio sector as EMAP's radio division nab Virgin Radio station manager Steve Taylor to take over as their Creative Commercial Director. This is a new role, and in it Taylor will be charged with the task of generating more engaging commercial opportunities for advertisers through sponsorship, promotions and other non-traditional revenue streams - all damn exciting stuff.

The Media Guardian point out that nabbing a key player at a rival media company has become something of a trend at EMAP's radio business - they hired former Capital Radio boss, Andria Vidler as the managing director of its easy listening station Magic; appointed Steve Parkinson, the former Heart managing director, as national brand director; and stole Channel 4's head of marketing, Bill Griffin, to MD yoof station Kiss. What next - head hunting the editor of a daily music news service to revamp their online presence? My number is at the bottom of today's Daily.

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