Jul 20, 2006 • 1 min read

EMI and Death Row enter into mobile partnerships

EMI has licensed around 200,000 tracks to Vodafone for mobile services across Europe, Africa and the Middle East, while Hudson Entertainment licensed the Death Row catalogue from Koch.

EMI have confirmed that they have entered into a deal with mobile giant Vodafone which will make their catalogue available to the phone firm's music services across Europe, Africa and the Middle East. The deal gives the mobile company the ability to offer ringtones, ringbacks and full track downloads of some 200,000 tracks, including music by the likes Robbie Williams, Coldplay, and Gorillaz.

Meanwhile in the US, content aggregator Hudson Entertainment has licensed the entire Death Row Records catalogue off Koch Records, who handle distribution for the controversial hip hop label. Hudson say they will develop ringtones and ringbacks from music in the catalogue, which includes tracks from the likes of Tupac Shakur, Snoop Dogg and Dr Dre. It expects to make those available to US mobile firms from as early as next month.

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