EMI have announced a Europe wide partnership with U-Myx, who make that software that enables consumers to easily remix songs from their favourite artists. The U-Myx system can be made available online or bundled in to a CD release. Either way the label can control what happens to the track once it has been remixed, keeping it within the U-Myx player if they so wish.
EMI has already used the U-Myx system on releases from the likes of Paul McCartney, Lily Allen and Pet Shop Boys. It is unclear what the new more formal alliance means, though presumably the major plans to use the technology on an increasing number of releases.
Confirming the deal, EMI Music UK Digital Executive Graeme Rogan told reporters: "U-Myx provides fans with the tools to engage more intimately than ever before with the music they love, allowing for a truly interactive experience that encourages fans to move from passive audience member to active participant. This can only help forge greater bonds between our artists and their fans".