Following all that speculation as to senior appointments at the US division of the all new EMI last week, in the end it was a new recruit at the major's London HQ that was announced, though it was an appointment that continued the trend already set by new owners Terra Firma of appointing top execs from outside the music biz.
The new guy is Mark Hodgkinson, formerly CEO of personal finance outfit Virgin Money, who has been appointed Consumer Development Director, whatever that means. He will also sit on the major's investor and music management boards.
Confirming the appointment, Guy Hands of EMI owners Terra Firma told reporters: "Mark's time at Virgin brings a strong consumer focused approach and notable success in the digital space. We believe Mark's experience and leadership skills will prove a valuable addition to the team at EMI".
Hodgkinson responded thus: "I am delighted to join EMI. After seven years with Virgin I was ready for a new challenge and look forward to applying my experience to ensure that EMI has a strong consumer focus and benefits fully from the growth potential offered by digital channels".
With all that talk of digital in those statements there it is perhaps not surprising to hear that in his new role as Consumer Development Director Hodgkinson will be working closely with EMI's Head Of Digital Barney Wragg.