And talking of downloads, EMI is now onboard at the UK's leading digital dance music store, DJdownload.com. The arrival of the major on the dance orientated download platform follows their decision earlier this year to drop DRM from their catalogue, of course, DJdownload.com supplying music in user friendly MP3 format. The deal means artists like The Chemical Brothers, Depeche Mode, LCD Soundsystem and Massive Attack will now all be added to the service.
Confirming the deal, Graeme Rogan, Head of Digital Sales at EMI Music UK, told CMU: "Our move to make our music available in the MP3 DRM-free format has enabled this and many more genre based deals possible. The partnership with DJdownload marks another step forward for EMI towards our goal of increasing the presence of our music in niche markets. DJdownload has a knowledgeable and committed consumer base and we look forward to engaging with this market to increase the sales and reach of all our dance related products".
Justin Pearse, Head of Music at DJdownload.com, added: "We are seeking to become the most comprehensive source of dance and electronic music on the web, but missing major label content has always left some holes. This deal is a watershed for niche players like us. Labels like [EMI's] Positiva have shaped commercial dance music over the last decade or so with hits crossing over from dance floor radio and we are thrilled to have them on board".