EMI has announced a pan-European deal with T-Mobile which will make thousands of tracks, videos, ringtones and wallpaper thing-imies available to the mobile network's customers, involving EMI artists like Athlete, Coldplay, Gorillaz, Norah Jones, Kylie Minogue, Faith Evans and Joss Stone. The deal extends the relationship built between the mobile company and the major label through their Robbie Williams partnership.
Confirming the new deal, Doug Lucas, EMI Vice President Of Digital Development And Distribution In Europe (he must have long business card) told reporters: "This deal with one of the biggest cell phone network operators in the world puts the music of our artists directly into the palms of more than 60 million consumers".