EMI has entered into a global deal with Ricall in a bid to boost its revenues from good old sync rights, the use of music in ads, films, telly programmes and the likes. Ricall operate an online platform used by people in those industries looking for music to licence, and the new deal means EMI's rather large catalogue of songs will be added to that platform.
Confirming the deal, EMI's VP Global Sales, Ronn Werre, told CMU: "EMI Music's goal is to create maximum exposure and value for our artists' music by embracing digital technologies and providing the best service to customers. Ricall's technology will help us deliver a seamless process to business clients wishing to access EMI's repertoire on a global basis. It is a great system that complements our existing search tools and is a very effective means of reaching new clients, giving our artists more opportunities to generate revenue through all kinds of established and emerging platforms".
Ricall founder and chief Richard Corbett added: "We are delighted to announce this deal with EMI which will see Ricall working closely with a second major music group to promote their entire global music catalogue for licensing via Ricall. Synch and premium licensing are a significant and rapidly growing source of revenue for the music industry. Ricall's unique platform enables copyright owners to take full advantage of this additional market by processing a much greater volume of music licensing more efficiently and cost effectively".