EMI Music Publishing has entered into an interesting deal with Sainsbury's clothing division which will see the supermarket sell clothes marked up with lyrics from famous EMI owned songs like 'My Girl', 'ABC', '(Theme From) The Monkees', 'Wild Thing' and 'Dancing In The Street'.
Confirming the deal, EMI's Head Of Media Licensing Steve Hills told reporters: "Classic songs are part of the fabric of everybody's lives, and we're delighted that people will now be able to wear their favourite songs through this deal. The people at Sainsbury's and Tu Clothing really understand the importance of music and its legacy, and we're looking forward to bringing lyrics to life through what will hopefully be a long partnership".
Michael Gottlieb of Corporate Creative Licensing, who brokered the deal, added: "The EMI catalogue contains the world's greatest lyrics, and now Sainsbury's customers will be able to wear inspirational clothing featuring some of the most famous words ever written".