EMI Music Publishing has announced a new relationship with London based HUGE Entertainment, an agency that specialises in building digital entertainment services around brands. They will work with the market leader publisher to build revenues around songs in its catalogue.
Confirming the partnership, EMI Pubs EVP Media & Business Development Jonathan Channon said: "The digital landscape provides an infinite number of new possibilities to earn extra revenue and extend the reach of the EMI brand. But to do this we recognised the need to combine our music industry knowledge with the specific expertise of a specialist player in the digital entertainment arena. HUGE Entertainment's unique offering fitted our criteria and the company is proving itself to be an excellent 'fit' with our culture. As such it has become our 'digital innovations unit' - an integral part of the business".
HUGE Entertainment's Mark Bradford added this: "As CD sales continue to decline, it is tempting to be pessimistic about the music industry and regard 'digital disruption' as a threat to its future. However, because of its creative culture, EMI Music Publishing has recognised that digital channels enable it to extend its distribution networks and therefore offer an opportunity to introduce new services that provide additional revenue streams".