EMI Music South East Asia has announced an alliance with the Shanghai Media Group which will see the distribution of content from various artists of the major's catalogue across mobile, internet, TV, radio and print platforms operated by the Chinese company. Artists to be featured will include both local names like Anson Hu, Sandy Lam, David Tao and Jolin Tsai, and global acts like Robbie Williams and the Rolling Stones.
Confirming the deal, SMG Vice President Zhang Da Zhong told reporters: "The cross-platform digital release of music with EMI is a major step towards developing legitimate music distribution in China. It proves that new media has become a major distribution channel for music, and sets a milestone for new media development in China".