EMI, their a record label by the way, have confirmed a partnership with a company called Neurotic Media which will see the major make downloads available to brands looking to promote themselves through music. The two campaigns already instigated by the partnership include a Joss Stone one with GAP, and another that gave away music via bottles of Sauza Tequila,
Commenting on the EMI relationship, Neurotic boss Shachar Oren told people: "Their offerings can include code redemption, consumer data collection, and various client-branded components - allowing EMI Special Markets to design a unique program for each of their clients."