Jul 25, 2006 • 1 min read

EMI rethinking ad buying

EMI is reviewing its media buying agencies, inviting current agencies Carat and MCS to rebid as part of a wider review of its media strategy.

So, perhaps recent incorrect reports in some marketing magazine or other that Universal Music were planning on moving their media buying account came about because of rumours relating to this story.

Because EMI yesterday confirmed they are definitely reconsidering which media agencies they use to book their ads. That's not to say that they think current agencies Carat or MCS are hopeless - and in fact both are being invited to rebid - rather that they are undertaking "a wider media review to keep its media strategy in line with the constantly evolving media landscape". So there you go.

They should ask all possible contenders "will you be placing ads in that excellent sounding CMU Freshers' Week newspaper that was announced in the CMU Daily yesterday?" Whoever says "well of course, what better way is there to enthuse the student market with my top releases?" should get the contract. And a healthy bonus.

Anyway, here's a PDF: http://www.cmumusicnetwork.co.uk/freshersweek.pdf

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