EMI have confirmed they have signed a video-on-demand agreement with BT Vision, the new "next-generation" TV service which has just launched. The deal means BT will be able to make the major's catalogue available via its music services.
Confirming the deal, EMI SVP Commercial & Digital Media Mike McMahon told CMU: "This agreement with BT Vision heralds our first TV on demand deal in the UK. The more ways in which our music videos can reach music fans, the better. This service gives consumers the flexibility and freedom of choice of when to watch our latest releases as well as view our rich back catalogue."
BT Vision top bloke Dan Marks added: "We are delighted to announce this agreement with EMI Music UK. BT Vision's choice of entertainment for devoted music fans is further strengthened by this partnership with one of the most famous names in the business. It will provide music videos from many different genres, as well as concerts by a wide range of well known artists from EMI's fantastic roster."