More EMI agreements of a digital kind, and the major has reached a Euro-wide agreement with Crazy Frog people Jamster which will see the mobile music firm make realtones and videos from EMI artists available to phone users across the EMEA region. EMI's digital catalogue of 250,000 full tracks will also be available via Jamster's a-la-carte and subscription based download services.
Confirming the deal, Jean-Francois Cecillon, boss of EMI Music Continental Europe, told reporters: "More and more consumers are using their phones to listen to music, or... using music to personalise their mobile phones. Music is now central to the mobile experience and we're pleased to be able to expand our relationship with one of the largest digital entertainment distributors in Europe. This deal is a cornerstone in our European mobile strategy, and demonstrates our commitment to this fast moving sector".