EMI signs up to We7

EMI has signed up to that slightly strange ad-funded download service We7. It means that the site's co-founder Peter Gabriel will now be able to put his own music - which is owned by EMI in the UK - onto the site, which offers a mix of free streams and downloads. EMI Digital Business man Douglas Merrill said this: "We7 represents the new and innovative digital experiments underway in the market today, giving fans another way to experience their favourite music and providing artists with an avenue to reach new audiences. We are pleased to be a part of emerging digital initiatives, including We7".