The people behind the End Of The Road festival have launched a new record label and announced its first release, 'Offerings' by London band Modern Woman.
Explaining the motivation for setting up End Of The Road Records, the festival's founder Simon Taffe says: "Whilst the pandemic has been devastating for the live music industry as a whole, we also really felt for new bands and artists just starting out in their career. Artists who might get a bump from playing festivals like ours and the many other great events around the world, exposing them to a whole new audience and helping them build long lasting fanbases. We wanted to start a label as a way to showcase the new bands we love to our loyal following of music fans".
On the label's first signing, he adds: "As soon as we accidentally stumbled upon a Modern Woman live show, we were obsessed. They were so fully formed. We were stunned to discover they hadn’t even recorded a song. We're ecstatic to be working with Modern Woman on their first release".
There's a new video that accompanies that first release from both Modern Woman and End Of The Road Records, and you can watch it here: