More sponsorship type shenanigans, and MTV has announced that Sony Ericsson has signed up to a two year sponsorship gig with its Europe Music Awards, which are due to take place in sunny Liverpool this year. The phone firm has already been associated with the big awards show for the last two years.
Ericsson marketing man Greg Varner told CMU: "Sony Ericsson is proud to announce our involvement with the MTV Europe Music Awards in Liverpool later this year. Young people are using their mobiles to enjoy music and entertainment more than ever before. Therefore the MTV Europe Music Awards partnership is an ideal route to provide our customers with exciting content, enriched communication and entertainment experiences and most importantly access to their favourite music artists".