Previously reported rumours that Britney's ex, Kevin Federline, was to appear in an advertisement to air during the US Super Bowl are true. The aspiring rapper is to appear in a Nationwide Mutual Insurance ad, in which he will be shown performing in a slick music video. It will then reveal that Fed-Ex was only daydreaming whilst working in a fast food restaurant. It's part of the company's ongoing 'Life Comes At You Fast' campaign.
Federline told USA today: "I felt that it was a good time to come out and make fun of myself. It really works for me. I try not to take myself too seriously."
It's an important gig, of course, not just for Federline, but the advertisers too, basically because most of America will be watching the TV that night. Nationwide's Steven Schreibman said: "No one has personified 'Life Comes at You Fast' in the media better than Federline. Our partnership with Kevin shows the world that he has a great sense of humour".