The recently launched record label offshoot of radio station Foundation.fm has announced a partnership with Warner Music's ADA label services division.
Foundation.fm was launched by Becky Richardson and Frankie Wells in 2018 with the aim of improving the gender balance in broadcasting and to champion underground female music talent. The record label, FFM Records, was co-founded with UROK's Sam Eldridge in May this year. So far the company has signed Milyma and Denaisha.
"Foundation.fm Records is an important start-up organisation in a musical world where more than half of music fans are women, but female representation in the higher ranks of the industry continues to be far lower", says Warner Music UK CEO Tony Harlow.
"This partnership, brought to us by Sam, will not only allow us to introduce the world to distinctive, authentic, and fresh new musical talent, but it will allow us to further our commitment to championing diverse voices", he goes on. "I'm looking forward to working with Becky and the team who are working hard to make the industry a better, more equitable place".
Richardson adds: "When we started Foundation.fm in 2018, the record label was one of our long-term goals, so to be launching just three years later really is a dream come true. We're incredibly thankful to Sam, Tony and the whole team at UROK and Warner Music for their belief in us and FFM".
"The stats are shocking with regards to female representation in the music industry on all levels and in all areas", she continues. "I really hope we can help continue to make change with Foundation.fm Records and I am so excited about the artists we have signed so far - watch this space!"