May 29, 2007 • 1 min read

Fiddy profits from Coke's health drink purchase

Coca-Cola has acquired Glaceau, maker of vitaminwater, for $4.1 billion, earning 50 Cent an estimated $400 million from his 10% stake.

Of course the release date delay will mean Fiddy will have to wait a little bit longer to get any royalties off his new material, though I am guessing that won't matter too much given that a drinks company he had a 10% stake in has just been bought by Coca-Cola, earning the rapper an estimated $400 million.

Fiddy formed a relationship with Glaceau, makers of vitaminwater, in 2004, claiming that he wanted an association with a healthy drinks brand rather than the alcoholic or fizzy drinks brands that most hip hop starts formed alliances with. They launched a grape flavoured 'Formula 50' variety of their drink which name checked Fiddy on the label, and the rapper got his 10% stake as part of that deal.

Coke have now acquired the company for $4.1 billion.

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