The Ford Motor Company has entered into a marketing partnership with former American Idol, and double Grammy winner, Kelly Clarkson, which will see a new track from the singer used for a TV ad campaign for the car firm in the US, as well as brand sponsorship on Clarkson's upcoming summer tour. The ad featuring Clarkson's song debuted earlier this week, aptly during American Idol.
The tour sponsorship will see Ford named the 'exclusive automotive sponsor' of Clarkson's up coming Live Nation promoted Addicted tour, which will visit 24 US cities over the summer. Among a number of Ford related promotions associated with the tour, ticket holders will be encouraged to enter a competition to win a Ford vehicle.
Clarkson's label, SonyBMG's RCA, says there are currently no plans to release the track used in the ad, 'Go', nor to service it to radio.