Former Leftfield man Neil Barnes has teamed up with Audi to provide music for a new advert, which debuted on UK TV last night. For the track, Barnes and long-time collaborator Nick Rapaccioli (also a former member of Leftfield) sonically interpreted the movements of gymnasts, using undulating beats and rhythms, mixed with sounds recorded from the new Audi R6.
The deal was set up by new music consultancy Tonic Music, which hopes to give emerging and established artists the opportunity to push new material through adverts. The company will launch officially in the summer.
This is not Barnes and Rapaccioli's first brush with adverts, of course. The Leftfield track 'Phat Planet' was famously used in Guinness' 1999 'Surfers' commercial, which was voted number 1 in Channel 4's Top 100 Adverts poll.