Nov 20, 2006 • 1 min read

Fox appoint new Euro mobile chief

Fox Interactive has appointed Jean-Paul Sanchez, formerly of Vodafone, as VP Mobile Europe to develop its digital brands in mobile, starting with MySpace.

Fox Interactive has announced the appointment of Jean-Paul Sanchez, formerly at Vodafone, to the new role of VP Mobile in Europe. He will spearhead the development of Fox's digital brands in the mobile space, including video games site IGN and, of course, MySpace.

The development of the latter in the mobile space is apparently Sanchez' first priority - and he'll most likely be looking to enter into a European deal along the same lines as that struck between MySpace and US cellphone operator Cingular earlier this year. A 'lite' mobile version is expected to launch in the UK first, with O2 reportedly confirming it has had "very early, exploratory" discussions about getting involved in a mobile version of the social networking site.

Which is all very exciting - though given that the web version of the service fails as much as it works for me these days (especially the music player, which has become incredibly temperamental) perhaps MySpace's techy types should concentrate on getting that working before branching off into mobile.

Though bosses there are possibly too busy planning a 2007 expansion into China and, of course, dealing with the tedious business of that Universal Music lawsuit.

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