Gamma, the music and content company launched by former Apple music exec Larry Jackson earlier this year, has formally announced a partnership with Rick Ross and his Maybach Music Group.
“Rick Ross epitomises the multimedia and multi-faceted content pioneer that Gamma was created to amplify", reckons Jackson. “We couldn’t be happier to formalise our relationship, welcome him to the Gamma family, and propel the trajectory of an already well-established empire. We’re beyond excited for the world to experience his surprise, highly anticipated collab reunion album with Meek".
Oh yes, the partnership covers the latest collaboration between Ross and Maybach artist Meek Mill, which is somehow both highly anticipated and a surprise at the same time. I guess the concept of another Ross/Mill tie up was highly anticipated, while the reality of it is the surprise? Here's a new collab single from the promised album.
Another Ross collaborator - this time on the business side - has also allied with Gamma, that being producer, manager and label exec Breyon Prescott. He and his Chameleon Entertainment company are also joining the Gamma group, where Prescott will becoming EVP Content.
On that appointment, Jackson continues: “I have known Breyon for over 20 years since my formative days at J Records and he’s consistently been a consummate entrepreneur and trailblazer. He’s always delivered hits and we are proud to have him on the team here at Gamma".
Revealing that the partnership with Ross and Prescott has actually been underway for a while, Jackson adds: "Rick Ross, by way of Breyon, was one of the first artists to believe in Gamma and sign to us before we even launched. That meant a lot to me and I am so THRILLED to make the long overdue announcement of this partnership".