Cruel Music, a London based company that has been set up to represent UK artists' interests in Japan, has announced its first significant deal. The company is representing the interests of UK indie Memphis Industries in the Japanese market, and has just announced a deal that will see the second album from the rather fine MI signed The Go! Team released there via large Japanese indie Avex.
Confirming the deal, Cruel Director Mitsuya Fujimoto told CMU: "Japan is the second biggest music market in the world and it contains a lot of people who are mad for UK music. But getting it right can be pretty well impossible without the right knowledge - that's why Cruel Music exists. We're aiming to give day to day support and as well as setting up deals like this one we'll be making sure our bands get maximum exposure on TV, radio and in magazines and work with agents to get them touring in Japan, so that their releases do the best they possibly can".