Radio group GWR have signed a deal with cable supplier Telewest Broadband which will see four of their digital radio stations added to the cable supplier’s basic package. The stations, that will be added on 7 Feb, are Classic FM, the Core, Planet Rock and The Storm. It will be a particular boost to the digital only stations, increasing their reach considerably. Simon Ward, GWR Group New Media and Digital Director, told reporters: "Given that our aim is to connect our brands to consumers in all ways that appeal to them, this makes perfect sense and will only increase the availability of our brands, audience reach and audience share."
Feb 6, 2003
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1 min read
GWR signs broadcasting deal with cable company
GWR have agreed for four of their digital radio stations to be added to cable supplier Telewest Broadband's basic package from 7 February.