Dec 23, 2004 • 1 min read

HMV to launch download platform

HMV will launch a Microsoft-based download service in February, investing around £10 million, with tracks compatible with Windows Media Player but not iPod.

Talking of Microsoft, HMV have revealed details of their new download service which they plan to launch in Feb. It is a Microsoft solution which means the tracks they sell will work on the aforementioned Windows Media Player and 75 Microsoft compatible MP3 players but not, of course, the iPod.

Other than confirming that the new service will launch in the New Year, and that they are ploughing in the region of £10 million into it, HMV would not be drawn on the specifics of the new service. Chief Exec Alan Giles told reporters yesterday: "We have a unique opportunity to leverage the HMV brand, customer base and our store network to establish a strong position in the newly-emerging market for paid-for music downloads".

On their involvement in the project, Microsoft's director added: "It's great to be involved in such a leading-edge retail project that will support an explosion of choice enabling music fans to buy music in-store and online".

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