Aug 1, 2005 • 1 min read

HP to stop reselling iPods

Hewlett Packard has ended its arrangement to resell Apple's iPod players, a deal struck in early 2004 that accounted for about 5% of iPod sales.

And talking of going into business with Apple - well, I say that - the opposite really, Hewlett Packard has said it will stop reselling Apple's iPod music players. The announcement ends a deal struck in early 2004 which allowed HP to sell a version of the iPod with their logo next to the Apple branding. The HP branded iPod accounted for about 5% of overall sales of the digital music player.

It isn't clear what the reason is behind HP's decision to end this particular relationship with Apple. It might mean the IT firm are planning to make more proactive moves of their own in the digital music space, or it might mean that new chief executive Mark Hurd wants to move the company out of the music sector completely - the Apple deal was done by his predecessor Carly Fiorina.

HP's change in direction was confirmed by a spokeswoman for Apple, who told reporters last week: "HP has decided that reselling iPods does not fit within the company's current digital entertainment strategy".

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