K-pop powerhouse HYBE has expanded into the Latin music market via the acquisition of the music division of Exile Content. The company will be rebranded HYBE Latin America.
In a statement, HYBE said that it would “graft K-pop’s proven methodology to the Latin genre”. The new division will be headed up by CEO Kah Jong-Hyun - formerly an exec at YG Entertainment. Exile Content founder Isaac Lee will also chair the board.
In its statement, HYBE said that the Latin operation will allow its existing roster of artists “to better set foot in one of the fastest growing music markets in the world”, while also serving as “a base for developing new artists and content”.
Founded in 2019, Exile Content also has a film and TV development arm which was sold to LA-based Candle Media last year. That division remains headed up by Lee.
