A US licensing company called Iconix Brand Group have bought Jay-Z's Rocawear brand for $204 million in cash. Mr Z will maintain a stake in the company and will continue to oversee all product development, marketing and licensing of the hip hop fashion brand. You know, given his recent album releasing and gigging, Jay-Z is either the busiest person in the world, or overseeing the product development, marketing and licensing of multi-million dollar fashion brands and presiding over hugely successful major label divisions isn't actually all that much work. I think I know which it is.
Mar 7, 2007
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1 min read
Iconix Brand Group buys Jay-Z's Rocawear for $204 million
US licensing company Iconix Brand Group has bought Jay-Z's Rocawear brand for $204 million in cash, with Jay-Z keeping a stake and overseeing product development and licensing.