Ingenious, the previously reported investment fund set up to invest in new music ventures, has announced it is backing a new company called Gorgeous Entertainment - though the new business is essentially an independent TV production outfit which hopes to make and distribute a wide range of programming, though that will include music programmes. The new London based company hopes to "exploit the growing opportunities that are developing in both the domestic and international markets for strategically positioned content-led media companies", which all sounds very exciting, even though I've no idea what it actually means.
Confirming their involvement in the new venture, Ingenious top man Patrick McKenna told reporters: "Gorgeous has all the characteristics of the new breed of progressive media company that Ingenious is looking to back and we are very excited that Malcolm [Gerrie, former Initial TV boss and Gorgeous founder] is at the helm. Digital distribution continues to have a significant impact on this sector and Gorgeous is well placed to take advantage of the opportunities that now exist in the market."