Vital's Integral division has entered into a partnership with Memphis Industries to help them promote the wonderful The Pipettes. As we almost definitely reported a couple of months back, Integral aims to give smaller independents stepped up marketing and distribution support for certain priority acts - so that those indies do not, as has become the trend of late, have to look for a major label licensing deal in order to achieve mainstream success. The Pipettes partnership follows Integral's involvement in promoting the top ten album from Jose Gonzalez back in April - that time in partnership with indie Peacefrog.
Confirming the latest deal, Vital MD Pete Thompson told CMU: "We got involved with Memphis Industries on The Pipettes album because, besides having an enormous amount of respect for what Memphis Industries have achieved with their acts so far, we listened to the album and immediately fell in love with it. In a year which seems to be generating a lot of dull mainstream guitar bands this album is fun and natural and the sound of three girls having a great time and doing it in such a way that is totally irresistible. It deserves a huge audience and it needs to be the sound of summer 2006 and way beyond!"
Memphis Industries' Ollie Jacob added: "We're delighted that everything's moved up a gear for The Pipettes, with Vital/Integral throwing their not-inconsiderable weight behind them. It should be a lot of fun from here in, for the band and for us. Giddyup."
Press info on the partnership deal from Sam Shemtob or Steve Braund at Name on 020 8357 7305.
While we're talking about The Pipettes, let's run through their upcoming tour dates which we might have published before - I can't really remember - but if we have, I'm sure they deserve to run twice.
3 Jul: London, Kings College - NB Change Of Venue
4 Jul: Southampton, Joiners
5 Jul: Bournemouth, Opera House
6 Jul: Leicester, The Charlotte
7 Jul: Stoke On Trent, The Underground
8 Jul: Cotswolds, Stanway House - Vice 24 Hour Festival
10 Jul: Manchester, Late Rooms
12 Jul: Glasgow, Kings Tuts Wah Wah Hut
13 Jul: Aberdeen, Tunnels
14-16 Jul: Latitude Festival, Southwold, Suffolk
29 Jul: London, Ben & Jerry's Festival, Clapham Common
5 Aug: Manchester, Depercussion Festival With Field Music
6 Aug: Cornwall, Boardmasters Festival
26 Aug: Cardiff, Get Loaded In The Park
27 Aug: London, Get Loaded In The Park