ITV enters content deal with 3

ITV has entered into a twelve month content deal with the 3 mobile phone network which will see the 3G company offering their customers clips from Emmerdale and Coronation Street, and updates from the I'm A Celebrity thing. Confirming the deal, ITV chief Charles Allen told reporters: "ITV is the home of some of the biggest entertainment programmes on TV, with millions tuning in to see the latest series of I'm A Celebrity following on from the great success of X Factor. With big entertainment shows like these people increasingly want to get the latest gossip and content between shows. So we are delivering more of our quality content to viewers on their mobiles and online, supporting our programmes, and allowing viewers to access the latest content wherever and however they want it. This agreement with 3, the first deal we have signed of its type, allows us to talk directly to the company's 3.2m customers, and generate revenues from 3G-enhanced extras like streamed video and clips."