ITV have hired branding firm Bruce Dunlop & Associates to create a new "unique" on-air identity for digital channel ITV2. The brief is to create something that partners the ITV look, but which has its own identity. ITV's marketing man Jim Hytner told reporters: "The channel has gone from strength to strength over the past 18 months and we want to consolidate that growth by creating a more coherent proposition for the channel which will capitalize on the existing brand equity of ITV1 whilst defining a new and unique identity for ITV2." The new package, will include idents, break bumpers, promo packaging and a new end credit promotion format.
Apr 9, 2003
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1 min read
ITV hire designers for new ITV2 image
ITV has hired branding firm Bruce Dunlop & Associates to create a new on-air identity for digital channel ITV2 that complements the ITV1 look.